Fresh Start Group · DeDigitaal
Design presentation for the European entity
27 October 2026
Recap
For the European entity, credible to sustainability, compliance and procurement leads
Trademark registers, companies and domains before a name reached the shortlist
Second and via: a second life, a next route
Designed together, so both speak one visual language
The name is the foundation for everything that follows
The name
Seconvia: second + via
Starting points for the logo
Via is a route, so we looked for movement and direction
Product comes in and leaves by its own route, so we let the mark tell that
Two strokes and two points, so it holds up from a full screen to an app icon
Your readers are compliance teams, so we chose factual over the usual green leaf
Our choices, based on the kick-off and the content brief
Let me show you
One identity, one website, one visual language